It’s the start of yet another decade and blogging seems to be the new hot ticket. More and more people are building blogs these days and that only means one thing. More competition. You will soon realize that you blog is one of many in a sea full of eyeballs. It’s an impossible task to find out just how many blogs are out there on the internet these days not to mention the number of abandoned blogs out there full of great quality content.
With all of the free information out there the obvious question is, how do you make you blog stand out? Well here are 10 Tips to make sure that you don’t become just another blog, and stand out amongst the pack.
- Target Your Content To A Specific Audience: You don’t want to throw all of your marketing budget and precious time in the garbage and waste your time on people who could care less about what you are blogging about. Pay attention and determine your preferred audience. www.quantcast.com is a good place to view the demographics of a potential advertising site.
- Be Original, Keep It 100%: Don’t follow the herd within your radius of interest. I remember what my parents always used to say…be a leader and not a follower. Those words have stuck with me to this very day. If you are blogging about a common topic, just make sure that you take your own original stance. Keep it 100%. Verify your facts and provide links for additional verification. Your readers must trust you as a reliable source of information so; honesty is the very best policy.
- Controversy is King: Controversy like sex, sells. If you incorporate it into your business model, be prepared to engage other readers or fellow bloggers in heated debates. It’s guaranteed that people are going to disagree with you with some things. You may even run into a few haters out there that have nothing else to do but hate on your creativity.
- Post Outside the Box: Don’t just post to blogs within your box so to speak. Post outside the box, meaning that you can post your best work on prestigious blogs – The ones that already have a large substantial following. Getting your post published on a top of the line blog is a great way to drive traffic to your own site; it may even add a few new bookmarks to your reader’s browsers.
- Use RSS Subscriptions: Don’t hide your RSS button. Make sure that you have on display at the top of your WordPress theme. This will catch the eyeballs of your readers and get you a lot of loyal followers. A great way to syndicate your site is through www.feedburner.com. You can also create email subscriptions and link to mobile sites like http://generator.beetagg.com/.
- SMM (Social Media Marketing): Nowadays who doesn’t have a social media site page? My parent’s and grandmother even have one…no lie! I’m sure that yours probably does too. The popularity of social media sites have taken off and this provides an unlimited arsenal of tools for today’s bloggers. Here is a good resource to learn more about SSM stevestreete.com
- Create Different Profiles For Each Social Media Site: On Facebook you want to let your personality shine through but on sites like Linkedln you want to be all about business. On Twitter mention your blog frequently, each profile should show a different dimension of your expertise.
- Teach, Teach, Teach: Don’t try to oversell to your followers. Your blog shouldn’t be one giant hub for spamming and marketing. Think about posting content that will benefit your readers. This business is mostly give, little take. Free information is always a plus. Feed your readers mind food and they will always come back hungry.
- Get Found By Using Long Tail Keywords: Narrow the focus of search engines by using long tail keywords. For example instead of using “movies” as your primary keyword, use a long-tail keyword like “independent movie reviews” or “current box-office hit movies”. Of course not as many people will find you using long tails when they search, but those that will find you at the top of the search results on page 1.
- Optimize Your Blog-For Readers & For Spiders: It’s important to look good to readers who follow you. But it’s just as important to look good to search engine spiders. Make sure that you do keyword research using tools like Google’s keyword generator that provides keywords used by actual Google users over the past 30 days. Place those keywords in headlines, sub heads and a few of them in your blog posts. Remember you blog is your internet real estate… build well.
Yours in success,